This email from Leesa is engaging and visually appealing. The $25 discount is a strong incentive. However, consider making the call-to-action (CTA) more prominent—perhaps with a brighter color or a larger button. Adding a personal touch to the message, like a welcoming note from the founder, could enhance the connection. Highlighting customer testimonials could also build trust and excitement. Overall, it's solid, but these tweaks could elevate it!