This email from Mat at Help Scout is a winner! The subject line, "The Ghosts of Managers' Past," grabs attention with a clever twist. The preheader builds intrigue, making readers curious. The design is clean and user-friendly, guiding the eye to key points. Mat’s relatable anecdotes and humor connect with readers, while actionable advice keeps them engaged. The CTA is clear and compelling, encouraging interaction. This email is a masterclass in blending storytelling with practical insights. Others should take notes on its engaging style and effective layout!