This Tattly email does a solid job welcoming new subscribers. The subject line is clear, and the discount code is prominently featured, which adds immediate value. However, it could use more visual flair to captivate readers. The story section about Tattly's founding is engaging but could be shorter for a quicker read. Adding a catchy call-to-action beyond "Shop Now" might encourage more clicks. Overall, it's friendly and informative but needs a little more excitement to truly stand out.