This Zillow email shines with a warm welcome and clear guidance. The subject line is inviting, setting a friendly tone. The preheader reinforces the message, making the reader feel supported. The design is bright and engaging, with visuals that resonate with home seekers. The CTAs are straightforward and actionable, encouraging users to download the app and save searches. Overall, it’s a user-friendly approach that effectively communicates value, making it a standout example for others to learn from.